We worked with the British Fashion Council on the four-day event that runs at the end of London Fashion week. It regularly attracts more than 15,000 visitors for shopping, catwalk shows and talks from leading designers.
We were asked to create a graphic language that could be applied to their full range of marketing material and onsite environmental graphics. This included digital and print advertising, direct mail, shopping bags, invitations, passes and way-finding.
We also created an on-site magazine called ‘The Weekender’ that included designer interviews, shopping picks and important show guide information. The exclusive publication was only available to visitors of the four day event. Event Photography: British Fashion Council, Shaun James Cox.